Rachael Barclay2026-09-04T10:53:08-07:00

Rachael Barclay

  • Name:
    Rachael Barclay

  • Company:
    The Savvy Digital Company

  • Title:
    Founder of The Savvy Digital Co., Senior Strategist

  • Area of Expertise:
    Speaker, Marketing Strategist, Former senior executive in luxury hospitality and private clubs.

  • Website:
    thesavvydigitalco.com

  • Email:
    rachael@thesavvydigitalco.com

  • Speaking Topic #1:
    Get Found by AI: How Small Businesses Win When Customers Ask ChatGPT, Gemini, and Perplexity

    Takeaways from this talk:

    • AI doesn’t guess, it pulls. When AI recommends a business, it’s pulling from real sources: your Google Business Profile, your reviews, your website, and what other sites say about you. Once you know the inputs, you can control the output.
    • Check yourself before a customer does. Most owners have never searched for their own business in ChatGPT, Gemini, or Perplexity. You’ll learn the 60-second check that shows you exactly what AI is saying about you right now.
    • Write for the questions, not the keywords. AI quotes the businesses that answer real customer questions in plain language. The old SEO playbook of stuffing keywords doesn’t work the same way here.
    • Recent and trusted beats big and old. Fresh reviews and a complete profile tell AI you’re active and trustworthy today. A few recent reviews can outweigh a fancy website that nobody’s verified.
    • You can’t be your only source. AI trusts what others say about you more than what you say about yourself. Getting mentioned on a few trusted sites beyond your own is what moves you from findable to recommended.

  • Speaking Topic #2:
    The Connection Advantage: Where Artificial Intelligence Meets Relational Intelligence (RQ)

    What We’ll Explore

    • Using AI to increase efficiency, productivity, creativity, and opportunity
    • Allowing AI to handle more tasks so entrepreneurs have more time to be meaningfully human
    • Preserving authenticity, empathy, trust, intuition, and the human spark
    • Combining technological capability with relational intelligence for sustainable entrepreneurial success
    • Ensuring AI strengthens rather than replaces the relationships at the heart of business

  • Hometown:
    Seattle, WA

  • Will Travel:
    Nationally & locally

  • Speaking Sample:

Rachael Barclay is the founder of The Savvy Digital Co., where she helps founders and small businesses get found and chosen in the age of AI. She spent 15 years in executive operations, including as the youngest executive at the Columbia Tower Club, before trading the corporate ladder for building her own thing. Now she builds the brand strategy, automation, and AI systems most owners don’t have time to figure out themselves. She hosts the You’re Allowed* podcast and lives in downtown Seattle with her partner and their daughter, Luna.

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