Speaking Topic #1:
How To Say It: Marketing to Different Generations
As business owners and leaders we face challenges every day: planning, budgeting, staffing, sales, marketing, team building, change, and even conflict management. Communication and connection are key in all these areas. Karen McNamara is a co-owner of Click-consultants, LLC, a leadership and communications consulting company. She has 27 years of leadership consulting, is an author, and an expert in generational communication strategies. In this discussion Karen will share a bit about why generations look at the world through different lenses, and some marketing strategies for reaching your target generation. Get ready to laugh, learn and apply techniques to connect generations for business success.
In this presentation, you will learn how to:
- Define the 5 different Generations
- Understand why they view the world differently
- Strategies for marketing to your target generation