Speaking Topic #1:
How to Gain an Uncopyable Advantage Over Your Competition
Competition doesn’t breed innovation; competition breeds conformity. Take hotels, for example – they ALL now have premium beds, coffee makers and curved shower rods. When businesses copy each other, they all end up thinking and acting exactly the same.
You want to avoid that type of thinking like the proverbial plague. Your goal is to be unique; better yet, you want to be Uncopyable. To do that, you’ll need a new perspective.
In this session, Kay will uncover:
- How (and why) to define your target market – aka Moose
- The best way to pinpoint your product/solution’s meaningful difference
- Crafting an irresistible marketing message
If you’re tired of competing on price, frustrated with lackluster marketing results, or longing for a clear competitive advantage, this session is for you.