Melina Palmer

  • Name:
    Melina Palmer

  • Company:
    The Brainy Business

  • Title:
    Founder of The Brainy Business, Podcaster, Speaker, Former Defying Gravity Founder

  • Area of Expertise:
    Behavioral Economics

  • Speaking Topic #1:
    Consumers Are Weird: How Irrational Behavior Impacts Your Business

    The human brain is led by its subconscious processing – which means people to make illogical and irrational decisions. Unfortunately, we use our conscious brains to build our companies, strategies, products and positioning – causing a misalignment. While human behavior is not always rational, it is very predictable.

    Melina shares relatable examples using concepts from Behavioral Economics, and at this event you will learn about:

    • Loss aversion
    • Anchoring & Adjustment
    • Availability
    • Relativity
  • Speaking Topic #2:
    What Your Customer Wants and Can’t Tell You

    Humans are illogical beings who make irrational choices, but their behavior is very predictable when you understand the brain. The landscape is changing – behavioral economics is being implemented in companies around the world, which means companies of all sizes must change as well. The best thing is, the change will result in a benefit for customers and employees.

    In this powerful presentation, you will learn:

    • What behavioral economics is and why it matters in your business
    • A few key concepts that everyone in business should know
    • Melina’s “Behavioral Baking” framework for beginning to apply this into your work immediately
  • Hometown:
    Tum Water, Washington

  • Will Travel:
    Nationally or Locally

  • Speaking Sample:

Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and her clients. The first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India. A lifelong learner, she went on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. A Filene i3 alumna, she loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing messages “brain friendly” to increase engagement and ROI.

Melina also loves to sing, and says singing the anthem at a Mariner’s game is one of the coolest things she has done so far.

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